At 6:16 pm on June 16th, the grand opening ceremony of the "Shanghai Made in Shanghai" event was held at the International Fashion Center show in Yangpu District, Shanghai. With an offline release + online live broadcast event, the curtain of the overall event of "Shanghai Manufacturing Goods Collection" was opened. Lu Xiaochun, Secretary of the Party Committee of Municipal Economic Information Work, Wu Jincheng, Director of the Municipal Economic Information Committee, Hua Yuan, Director of the Municipal Commission of Commerce, and Chen Xuejun, Director of the Municipal Market Supervision Bureau, jointly attended the announcement of the launch of the event and live-streamed the shop "Shanghai Manufacturing Conference Room".

This concentrated launch event focused on the consumer goods field, and released a batch of original innovative products of Shanghai manufacturing companies, highlighting product leadership, iteration, innovation, and originality, empowered by design, led by brand, and fully reflected Shanghai's supply-side advantages

Recommend the first batch of Shanghai consumer goods manufacturing companies, organize entrepreneurs to walk the red carpet and issue a joint declaration. Entrepreneurs proudly swear: "Quality and integrity" is our unchanging commitment, "Inheritance and innovation" symphony with the strong voice of the times, creativity highlights the sense of fashion, design fusion of art and technology, the Shanghai brand has become a reality The Chinese dream makes "Made in Shanghai" bright and eternal.

"Handed down Enamel" and its "DE COLOR" brands are both recommended as the first batch of Shanghai consumer goods manufacturers and invited to participate!

On the opening night, the theme song "Made in Shanghai 666", specially adapted for this event, sang the overall brand image of Made in Shanghai.

300 UAVs made in Shanghai also performed through matrix performances, showing the theme dance steps of "Shanghai Design", "Shanghai Fashion", "Shanghai Brand", "Made in Shanghai" and "Made in Shanghai 666" in the night sky by the Huangpu River, bringing to the public Beautiful visual enjoyment.